Boeing Versus Airbus
The Inside Story of the Greatest International Competition in Business
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Who It's For
What You Get
Categories
What we read3
Business & Economics / Industries / Transportation
80%Transportation / Aviation / History
80%Transportation / Aviation / Commercial
77%
About This Book
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition fr...
