Book
Boeing Versus Airbus
The Inside Story of the Greatest International Competition in Business
John Newhouse
Knopf Doubleday Publishing Group · Print & ebook · January 8, 2008
Reading lane: How Transportation Works
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer.
At a Glance
Why This Clicks
Inside the Rivalry
A brisk look at how aviation competition became a study in strategy, scale, and industrial power.
Come here for
- commercial aviation as business rivalry
- industry history with a systems view
Expect
- inside-story framing
- business and aviation history braided together
Book Details
- Authors
- John Newhouse
- Publisher
- Knopf Doubleday Publishing Group
- Published
- January 8, 2008
- Format
- Print & ebook
- Theme
- How Transportation Works · Aviation History
- Reading lane
- How Transportation Works
Affinity
Publisher Categories
How Transportation Works
Corporate Histories
Commercial Aviation
About This Book
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition fr...
