Book
Motoring the Future
VW and Toyota Vying for Pole Position
Engelbert Wimmer, Mark Schneider
Palgrave Macmillan · Print & ebook · November 30, 2011
Reading lane: Business & Economics
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader.
At a Glance
Who It's For
Book Details
- Authors
- Engelbert Wimmer, Mark Schneider
- Publisher
- Palgrave Macmillan
- Published
- November 30, 2011
- Format
- Print & ebook
- Theme
- Business & Economics · Total Quality Management
- Reading lane
- Business & Economics
Affinity
Publisher Categories
Business & Economics
Total Quality Management
About This Book
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
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