Book
Motoring the Future
VW and Toyota Vying for Pole Position
Engelbert Wimmer, Mark Schneider
Palgrave Macmillan · Print & ebook · November 30, 2011
Reading lane: Business & Economics
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader.
At a Glance
Who It's For
Book Details
- Authors
- Engelbert Wimmer, Mark Schneider
- Publisher
- Palgrave Macmillan
- Published
- November 30, 2011
- Format
- Print & ebook
- Theme
- Business & Economics · Total Quality Management
- Reading lane
- Business & Economics
Affinity
Publisher Categories
Business & Economics
Total Quality Management
About This Book
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
Similar Books
Fashion Forecasting
Lorynn Divita · Fairchild Books
Affinity signal
Business & Economics
DESIGN / General
Investor Capitalism
Michael Useem · Basic Books
Affinity signal
Business & Economics
The Amazonian Odyssey
José Rente Nascimento · Palgrave Macmillan
Affinity signal
Business & Economics
Business Motivation
Marketing Measurement and Analytics
Greg Kihlstrom · De Gruyter
Affinity signal
Business & Economics
U.s. Trade Policy
William A. Lovett, Alfred E. Eckes Jr · Taylor and Francis
Affinity signal
Business & Economics
Interest Rate Models, Asset Allocation and Quantitative Techniques for Central Banks and Sovereign Wealth Funds
A. Berkelaar, J. Coche · Palgrave Macmillan
Affinity signal
Accounting
Business & Economics
Investing in Asian Offshore Currency Markets
M. Wong, W. Chan · Palgrave Macmillan
Affinity signal
Accounting
Economics
America's Most Sustainable Cities and Regions
John W. W. Day, Charles Hall · Springer/Sci-Tech/Trade
Affinity signal
Business & Economics
Environmental Science