{"schema_version":"bf_book_companion_v1","release_id":"20260402T191500Z-bisacv2site-fullset","book":{"amazon_purchase_url":"https://www.amazon.com/dp/007182393X?tag=bookfrontier-20","asin":"007182393X","authors":["Ekaterina Walter","Jessica Gioglio"],"book_id":"9780071823937","canonical_url":"https://bookfrontier.com/books/9780071823937","cover_image_url":"https://img.bookfrontier.com/9780071823937.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","description":"Attention is the new commodity. Visual Storytelling is the new currency. - Human brain processes visuals 60,000x faster than text. - Web posts with visuals drive up to 180% more engagement than those without. - Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “ The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company","forthcoming":false,"isbn13":"9780071823937","publication_date":"20150108","publisher":"McGraw Hill LLC","slug":"the-power-of-visual-storytelling-how-to-use-visuals-videos-and-social-media-to-market-your-brand","subtitle":"","title":"The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand"},"discovery":{"categories":{"all":[{"bisac_code":"BUS066000","confidence_band":"high","label":"Training & Development","score":1,"source":"onix_publisher_code"}],"hint":[],"publisher":[{"bisac_code":"BUS066000","confidence_band":"high","label":"Training & Development","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Training & Development","score":1,"slug":"training-development"}],"reader_fit":["Good for readers who enjoy Training & Development","Good for readers interested in social","Good for fans of Business"],"related_lists":[],"series":null,"similar_books":[{"authors":["SCHAEFER"],"book_id":"9780071791090","cover_image_url":"https://img.bookfrontier.com/9780071791090.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":8.9201,"title":"Return on Influence: the Revolutionary Power of Klout, Social Scoring, and Influence Marketing","url":"https://bookfrontier.com/books/9780071791090"},{"authors":["Bob Stone","Ron Jacobs"],"book_id":"9780071458290","cover_image_url":"https://img.bookfrontier.com/9780071458290.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":8.1168,"title":"Successful Direct Marketing Methods","url":"https://bookfrontier.com/books/9780071458290"},{"authors":["Lorrie Thomas"],"book_id":"9780071743860","cover_image_url":"https://img.bookfrontier.com/9780071743860.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":8.0681,"title":"The Mcgraw-hill 36-hour Course: Online Marketing","url":"https://bookfrontier.com/books/9780071743860"},{"authors":["Jason Miles"],"book_id":"9781260453300","cover_image_url":"https://img.bookfrontier.com/9781260453300.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":6.3837,"title":"Instagram Power, Second Edition: Build Your Brand and Reach More Customers With Visual Influence","url":"https://bookfrontier.com/books/9781260453300"},{"authors":["Carlos Gil"],"book_id":"9781398601345","cover_image_url":"https://img.bookfrontier.com/9781398601345.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":6.3058,"title":"The End of Marketing","url":"https://bookfrontier.com/books/9781398601345"},{"authors":["Brittany Hennessy"],"book_id":"9780806538853","cover_image_url":"https://img.bookfrontier.com/9780806538853.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":6.2707,"title":"Influencer","url":"https://bookfrontier.com/books/9780806538853"},{"authors":["Mark Minervini"],"book_id":"9780071807227","cover_image_url":"https://img.bookfrontier.com/9780071807227.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":6.2243,"title":"Trade Like a Stock Market Wizard: How to Achieve Super Performance in Stocks in Any Market","url":"https://bookfrontier.com/books/9780071807227"},{"authors":["Sue Kaiden"],"book_id":"9781562869465","cover_image_url":"https://img.bookfrontier.com/9781562869465.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.991,"title":"Find Your Fit","url":"https://bookfrontier.com/books/9781562869465"}],"topics":[{"evidence_refs":["keyword:social media marketing, online marketing, content marketing, branding, viral video, youtube, twitter, pinterest, instagr"],"label":"Social","score":0.129,"slug":"social"}],"what_you_get":["Themes: Social.","Reading lane: Training & Development.","Publisher: McGraw Hill LLC."]},"llm_signals":null,"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":false,"similarity_seed":true},"stats":{"amazon_ratings_count":155,"goodreads_ratings_count":287,"goodreads_reviews_count":33,"quality_score":0.9004}}