{"schema_version":"bf_book_companion_v1","release_id":"20260402T191500Z-bisacv2site-fullset","book":{"amazon_purchase_url":"https://www.amazon.com/dp/B004ISL4K0?tag=bookfrontier-20","asin":"B004ISL4K0","authors":["Lorrie Thomas"],"book_id":"9780071743860","canonical_url":"https://bookfrontier.com/books/9780071743860","cover_image_url":"https://img.bookfrontier.com/9780071743860.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","description":"A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: - Content marketing and blogging - Social media marketing - Web analytics - Search Engine Optimization (SEO ) - E-mail marketing - Online Public Relations - Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!","forthcoming":false,"isbn13":"9780071743860","publication_date":"20110118","publisher":"McGraw Hill LLC","slug":"the-mcgraw-hill-36-hour-course-online-marketing","subtitle":"1st Edition, Kindle Edition","title":"The Mcgraw-hill 36-hour Course: Online Marketing"},"discovery":{"categories":{"all":[{"bisac_code":"BUS066000","confidence_band":"high","label":"Training & Development","score":1,"source":"onix_publisher_code"}],"hint":[],"publisher":[{"bisac_code":"BUS066000","confidence_band":"high","label":"Training & Development","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Training & Development","score":1,"slug":"training-development"}],"reader_fit":["Good for readers who enjoy Training & Development","Good for readers interested in social","Good for fans of Business"],"related_lists":[],"series":null,"similar_books":[{"authors":["SCHAEFER"],"book_id":"9780071791090","cover_image_url":"https://img.bookfrontier.com/9780071791090.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":8.8411,"title":"Return on Influence: the Revolutionary Power of Klout, Social Scoring, and Influence Marketing","url":"https://bookfrontier.com/books/9780071791090"},{"authors":["Bob Stone","Ron Jacobs"],"book_id":"9780071458290","cover_image_url":"https://img.bookfrontier.com/9780071458290.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":8.5576,"title":"Successful Direct Marketing Methods","url":"https://bookfrontier.com/books/9780071458290"},{"authors":["Ekaterina Walter","Jessica Gioglio"],"book_id":"9780071823937","cover_image_url":"https://img.bookfrontier.com/9780071823937.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":8.0734,"title":"The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand","url":"https://bookfrontier.com/books/9780071823937"},{"authors":["Donald Miller"],"book_id":"9781400203819","cover_image_url":"https://img.bookfrontier.com/9781400203819.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":6.0972,"title":"Business Made Simple","url":"https://bookfrontier.com/books/9781400203819"},{"authors":["Brian Halligan","Dharmesh Shah"],"book_id":"9781118896655","cover_image_url":"https://img.bookfrontier.com/9781118896655.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.6488,"title":"Inbound Marketing, Revised and Updated","url":"https://bookfrontier.com/books/9781118896655"},{"authors":["JORDAN","Jason Jordan","Michelle Vazzana"],"book_id":"9780071765732","cover_image_url":"https://img.bookfrontier.com/9780071765732.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.6246,"title":"Cracking the Sales Management Code: the Secrets to Measuring and Managing Sales Performance","url":"https://bookfrontier.com/books/9780071765732"},{"authors":["Thomas A. McCafferty","Thomas McCafferty"],"book_id":"9780071750875","cover_image_url":"https://img.bookfrontier.com/9780071750875.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.6051,"title":"Options DeMYSTiFieD, Second Edition","url":"https://bookfrontier.com/books/9780071750875"},{"authors":["Joseph Grenny","Kerry Patterson","Ron McMillan","Al Switzler"],"book_id":"9781260474183","cover_image_url":"https://img.bookfrontier.com/9781260474183.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T16%3A15%3A58Z","score":5.5985,"title":"Crucial Conversations: Tools for Talking When Stakes Are High, Third Edition","url":"https://bookfrontier.com/books/9781260474183"}],"topics":[{"evidence_refs":["keyword:search engine optimization, seo, content marketing, social media marketing, webinars, blogging, viral video, twitter, fa"],"label":"Social","score":0.129,"slug":"social"}],"what_you_get":["Themes: Social.","Reading lane: Training & Development.","Publisher: McGraw Hill LLC."]},"llm_signals":null,"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":false,"similarity_seed":true},"stats":{"amazon_ratings_count":95,"goodreads_ratings_count":91,"goodreads_reviews_count":8,"quality_score":0.8739}}