{"schema_version":"bf_book_companion_v1","release_id":"20260402T191500Z-bisacv2site-fullset","book":{"amazon_purchase_url":"https://www.amazon.com/dp/0071458298?tag=bookfrontier-20","asin":"0071458298","authors":["Bob Stone","Ron Jacobs"],"book_id":"9780071458290","canonical_url":"https://bookfrontier.com/books/9780071458290","cover_image_url":"https://img.bookfrontier.com/9780071458290.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","description":"Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as the “bible” of direct marketing for over 30 years, Successful Direct Marketing Methods has been completely updated and expanded with all the latest tools and techniques needed for success in today's digital, multi-channel marketplace. Written by world-renowned direct marketing experts Bob Stone and Ron Jacobs, the Eighth Edition of Successful Direct Marketing Methods contains major revisions to chapters on the creative process, fully covering the development of direct mail advertising, catalogs, and print advertising. The Eighth Edition also explores such new topics as: - The expanding objectives of direct marketing in the digital age - Techniques for optimizing customer acquisition, up-selling and cross-selling, reducing defections, extending loyalty, and improving retention - CRM applications, data mining, call center, campaign management, and sales force automation - Customer experience management--connecting customers and brands at every touch point - Brand building with direct marketing tools and techniques - The growth of direct marketing in Europe, Asia, and Latin America - Methods of international marketing--both direct and telemarketing Successful Direct Marketing Methods offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels.","forthcoming":false,"isbn13":"9780071458290","publication_date":"20071205","publisher":"McGraw Hill LLC","slug":"successful-direct-marketing-methods","subtitle":"8th Edition","title":"Successful Direct Marketing Methods"},"discovery":{"categories":{"all":[{"bisac_code":"BUS066000","confidence_band":"high","label":"Training & Development","score":1,"source":"onix_publisher_code"}],"hint":[],"publisher":[{"bisac_code":"BUS066000","confidence_band":"high","label":"Training & Development","score":1,"source":"onix_publisher_code"}]},"genres":[{"label":"Training & Development","score":1,"slug":"training-development"}],"reader_fit":["Good for readers who enjoy Training & Development","Good for readers interested in social","Good for fans of Business"],"related_lists":[],"series":null,"similar_books":[{"authors":["Lorrie Thomas"],"book_id":"9780071743860","cover_image_url":"https://img.bookfrontier.com/9780071743860.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","score":8.5608,"title":"The Mcgraw-hill 36-hour Course: Online Marketing","url":"https://bookfrontier.com/books/9780071743860"},{"authors":["SCHAEFER"],"book_id":"9780071791090","cover_image_url":"https://img.bookfrontier.com/9780071791090.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","score":8.4836,"title":"Return on Influence: the Revolutionary Power of Klout, Social Scoring, and Influence Marketing","url":"https://bookfrontier.com/books/9780071791090"},{"authors":["Ekaterina Walter","Jessica Gioglio"],"book_id":"9780071823937","cover_image_url":"https://img.bookfrontier.com/9780071823937.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","score":8.1252,"title":"The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand","url":"https://bookfrontier.com/books/9780071823937"},{"authors":["Donald Miller"],"book_id":"9781400203819","cover_image_url":"https://img.bookfrontier.com/9781400203819.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","score":6.0769,"title":"Business Made Simple","url":"https://bookfrontier.com/books/9781400203819"},{"authors":["JORDAN","Jason Jordan","Michelle Vazzana"],"book_id":"9780071765732","cover_image_url":"https://img.bookfrontier.com/9780071765732.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","score":5.7337,"title":"Cracking the Sales Management Code: the Secrets to Measuring and Managing Sales Performance","url":"https://bookfrontier.com/books/9780071765732"},{"authors":["Joseph Grenny","Kerry Patterson","Ron McMillan","Al Switzler"],"book_id":"9781260474183","cover_image_url":"https://img.bookfrontier.com/9781260474183.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","score":5.6601,"title":"Crucial Conversations: Tools for Talking When Stakes Are High, Third Edition","url":"https://bookfrontier.com/books/9781260474183"},{"authors":["Sue Kaiden"],"book_id":"9781562869465","cover_image_url":"https://img.bookfrontier.com/9781562869465.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","score":5.6243,"title":"Find Your Fit","url":"https://bookfrontier.com/books/9781562869465"},{"authors":["Whitney"],"book_id":"9781265619527","cover_image_url":"https://img.bookfrontier.com/9781265619527.jpg?v=20260402T191500Z-bisacv2site-fullset%3A2026-04-05T10%3A13%3A18Z","score":5.6176,"title":"Appreciative Leadership (PB)","url":"https://bookfrontier.com/books/9781265619527"}],"topics":[{"evidence_refs":["keyword:blogging, social networking, book, social media, online marketing, crm, digital marketing, marketing online, copywriting"],"label":"Social","score":0.129,"slug":"social"}],"what_you_get":["Themes: Social.","Reading lane: Training & Development.","Publisher: McGraw Hill LLC."]},"llm_signals":null,"source_presence":{"amazon":true,"book_detail":true,"goodreads":true,"llm_signals":false,"similarity_seed":true},"stats":{"amazon_ratings_count":44,"goodreads_ratings_count":61,"goodreads_reviews_count":3,"quality_score":0.8582}}