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Author

O. C. Ferrell

Books, tags, and list pathways readers use to discover this author.

Common Tags

MarketingInternet MarketingB2b MarketingMarketing ResearchStrategic Planning

Books

Marketing

Marketing

William Pride, O. C. Ferrell

Foundations of Marketing

Foundations of Marketing

William Pride, O. C. Ferrell

Marketing Strategy

Marketing Strategy

O. C. Ferrell, Michael Hartline